EY Employer Brand Team with Radancy and Mediacom
Employer brand has a pivotal role to play in EY’s purposeful growth agenda.
While the talent landscape is changing quickly, and audiences across the diversity spectrum are looking for a new kind of relationship with employers, EY is in hypergrowth mode, and needed to articulate an employer brand based on a clear and compelling value exchange between the individual and the organisation.
Key campaigns that the employer brand team delivered during the eligible period included Better Verses, an anti-racism film; EY Unpacked, a video campaign aimed at demystifying life at EY and leverage user-generated content to produce an authentic, relatable concept; Our World. Your Way (OWYW), a digital experience to help early careers candidates navigate EY through one over-arching student campaign concept which took a digital-first approach; EY & You – Spotlight on Wellbeing, aimed at university students, ran across a week and took the form of five virtual events, covering different aspects of well-being, with a celebrity speaker for each and a representative from one of EY’s diversity, equality and inclusion network.
The statistics achieved were impressive. For instance, the Better Verses campaign attracted 5,000 web site page views, 387.5k social impressions and 131k video views.
The creation of a nimble, disruptive in-house creative design team and doubling the Employer Brand (EB) team size are just two aspects of how EY delivered five strategy and business objectives. At the same time, the EB team supported the wider Talent Attraction and Acquisition team to successfully deliver their hiring targets.