Odro provides video software services to the recruitment industry, developed to help agencies streamline their processes and drive profitability. Products include advanced interviewing, sales messaging and video content creation tools in a complete, end-to-end solution.

  • Thanks to the pandemic, video interviewing has gone from a ‘nice to have’ to a ‘must have’ almost overnight. Odro enjoyed the financial success that comes with being in the right place and the right time. However, the company did not stop innovating and created a new product that helps its clients leverage the most from this medium that is here to stay.
  • In August 2020 Odro introduced the ‘Producer’ tool allowing recruiters to add high quality, professional video to job ads or to generate new customers via promoting the recruitment firm or the recruiter.
  • Video content has never been more popular, especially on LinkedIn. Armed with Producer, customers can now take full advantage of this growing trend. They can record from within the platform, drop new content into the system or re-purpose existing videos with a Producer make-over.
  • The judges were inspired to hear of the innovation and success that companies of all sizes and longevity brought to the recruitment industry. The last year was particularly challenging and the judges were encouraged to see how many companies grew handsomely despite the incredibly difficult headwinds.

 Judges’ comments: “Since the launch of the Producer tool, more than 3,500 videos have been produced and published by over 700 recruiters across 246 agencies. Innovation, widespread adoption and financial success made Odro our obvious first choice. Take a bow!”