Pulse Healthcare, part of Acacium Group

A team of 15 marketing specialists operates an agency-style model with specialists covering insights, attraction, strategy, retention, experience, social, digital, content and technology. 

The primary campaign in the relevant period was to drive attraction and brand awareness for Pulse Nursing among agency nurses across key regions, combining digital, radio and out-of-home media such as billboards, bus stops and petrol nozzles. Its business-as-usual marketing activity across Pulse Nursing generated the following results: nearly 29,000 candidate leads, representing an 83% increase year-on-year, of whom nearly 4,500 were deemed ‘high quality’ by recruiters; reduced cost per lead by 53% and cost per quality lead by 36% against the previous year; nearly £740k in new revenue generated; and achieved return on investment of 546% from a spend of £115k on attraction activity for Pulse Nursing. 

“Working with our internal marketing team has been an absolute game-changer for our business,” said a managing director within the Pulse brand. “Their creativity and expertise have propelled the Pulse brand to new heights.”

Judges’ comments

“The winning team distinguished themselves by effectively tying marketing spend to measurable results. They excelled in bringing their marketing efforts to life, weaving narratives that resonated emotionally, even in a challenging market. Their strategic presentations and innovative initiatives demonstrated a deep understanding of both their audience and the dynamics of their industry, setting a new standard in recruitment marketing. Their stand-out campaigns, such as ‘More Than A Nurse’ and ‘More Than An Agency’, showcased their unique approach brilliantly.”